How we helped different organization
Clients result summary
What we did :
We do 1 day a week of cold calling (8 hours split) for this client and are booking meetings with operations managers (generally) The aim of the campaign is to book meetings for the company for them then to gain details to create a proposal.
Results :
We are achieving an average of a 0.75% appointment booking rate, which seems to be consistent for the account currently.
You can see on the screenshots the metrics and how we track the data as well as the inputs VS outputs for this client.
This sales process is a fairly lengthy B2B process which the sales team can now focus on the nurture and proposal process rather that the lead generation stage.
What we did :
We cold call 1.5 days a week for this business who are targeting COO’s and operations directors withing businesses with over 500 employees
Selling to C Suite and director level brings and added depth to the service knowledge needed to hold good conversations. To run this campaign we needed to really understand the product in depth
Results :
We are hitting an average of 1.5% appointment booking rate, with a lot of prospects needed more information before commitment.
Like most businesses, initally they thought they could do the follow up and nurture sequence, however quickly realised that to run it properly, it takes work and time. As such we’ll be taking over the follow up for these guys as well
Nature Of business :
Steve
Problem Area :
Steve had no way to proactively get new clients. He had run ads in the past which had mediocore results and about broke even.
What we did :
We do 2 days a week of cold calling and on average are booking 2 meetings a week with a further 10 going into a nurture follow up sequence which we also run for Steve
Results :
He get the contract for £60k . If results remain consistent, we should be able to hit Steve’s target of £1M in revenue before the end of the year.
What we did :
We do 1.5 days a week for this business. We target Managing Directors and owners with the aim to establish that there is a need for the product and book a meeting.
Results :
In the metric tracking spreadsheet, you can see we are hitting a 2.2% appointment booking rate which is above expectation.
Prior to this, Johns company were getting leads through word of mouth and would have a meeting maybe once a month.
What we did :
This client operates in a fairly professional market. We are using cold calling, email and LinkedIn to book her meetings with business owners/Managing Directors
Selling to C Suite and director level brings and added depth to the service knowledge needed to hold good conversations. To run this campaign we needed to really understand the product in depth
Results :
As you can see in the metrics screenshot, we are consistently achieving a 1% ABR from cold calling alone for this client.
These cold calls are made in tandem with outbound emails and LinkedIn messaging so the prospect sees the business from different angles and therefore, increases the booking rate.
What we did :
We provide her with 1 day a week (split over multiple days) of cold calling to engage decision makers and book them in for a face to face meeting with our client
Results :
This client offer annual service contracts that can range in value between £10,000 and £50,000 per year.
We’re currently averaging around a 1% ABR which is above our forcast of 0.5% for this account
To date we have added over £100,000 in pipeline value to the business, however with consistancy at this rate, we should be able to add £50,000 in new pipeline value each month for this client
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